SALES INFORMATION POTENTIAL IN THE MANAGEMENT OF STRATEGIC ENTERPRISE ADAPTATION UNDER DYSFUNCTION SOCIAL AND ECONOMIC INSTITUTIONS

Abstract

Urgency of the research. In terms of global economic challenges, the information society and the role of ICT important task is the implementation of information management capacity in strategic enterprise adaptation and this caused urgency of research in this area. Target setting. The article aims to study the potential role of information in providing strategic adaptability of the enterprise in terms of social and economic dysfunction institutions. Actual scientific researches and issues analysis. Question enterprise adaptation to changes in the competitive environment are the focus of many leading scientists and economists N. V. Biloshkurskoyi, L. Yu. Stepanova, О. I. Garafonovoyi. The question of the nature and structure of information potential investigated A. S. Fedoninym, S. M. Illyashenko, I. M. Teslenok, V. M. Kuzomko, P. V. Cruz. Uninvestigated parts of general matters defining. The necessity of study of and level of implementation of information management capacity in strategic enterprise adaptation. The research objective. Development of scientific and methodical approach to implementation of information management capacity in strategic adaptation of the company, which, unlike the existing ones, will ensure the efficiency of business in modern conditions dysfunctions social and economic institutions. The statement of basic materials. Implementation of enterprise information potential effective in circumstances where the company is strategically adapted. This leads to the creation of databases, data sets and knowledge that would satisfy the mechanisms and methods of doing business, ensuring its social orientation, benefit owners and society. Conclusions. Efficient business activity in the market depends on the ability to adapt, to form "protective mechanisms" and hold strong positions in the business environment. Support to this is the creation of optimal structure information capacity and its incorporation in the strategic management of enterprise adaptation. Depending on the level of adaptation options and information capacity, speed and predictability of changes in the market the company chooses an appropriate strategy and adapted behaviors.