Abstract
BAJAJ Brand serves as the visual representation of our ideas and deeds. It communicates to everyone our aim to consistently instill confidence. The key audience for our brand is our consumers. In fact, their faith in Bajaj has had just as big of an impact on our brand identity as has our own vision. Every action we take serves to further the strength and distinctiveness of our brand. We achieve this by living out our brand essence and always looking for ways to improve the experience of our consumers. Our brand's essence captures Bajaj's objective. It is the lone embodiment of our company's commitment to its clients. It offers the foundation for wegrow to operate effectively in the market. blending in and meeting our clients' unspoken expectations. By contesting the established. By venturing into the unknown, we push ourselves towards the future. With the help of a technological partnership with Japanese company Kawasaki Heavy Industries, Bajaj Auto is able to manufacture a variety of cutting-edge two-wheelers in India. Upon becoming a public limited company in 1960, Bajaj Auto Limited was then divided into three corporate divisions in 2008:
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