Abstract

Contemporary Italian TV fiction production is the result of both a long historical tradition and a complex broadcasting scenario. In recent years, three different models clearly emerged, following the divergent goals and needs of public service broadcaster Rai, commercial television Mediaset and pay-TV operator Sky Italia: respectively, with a pedagogical approach resulting in hagiographic miniseries, socially committed fiction and relevant comedies; with procedural and legal dramas following the US commercial models and romance-filled prime time soaps; and with a cable-oriented tension towards anti-heroes, high-budget productions and “quality television”. The paper reconstructs the main traits of each model, focusing on their main titles and most emblematic genres, as well as on the national production companies that helped the broadcasters in defining and establishing peculiar “fiction styles” and editorial policies.

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