Abstract
This chapter analyses factors that add value to the businesses in 2020, especially the new businesses from the digital economy. Many Romanian companies fight hard to find their way to success (or survival) in the absence of one valuable objective of the business and in this chapter we will analyze them. This chapter researches the enterprise value and its determinants, in order to understand the ways to increase the company value, while considering Jensen’s theory of value maximization as the single important objective of a company.
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