Abstract
In response to the increasing rates of HIV/AIDS among Chinese college students, this study investigated the informational, motivational, behavioral, and cultural factors affecting female college students’ sexual behavior and safer sex practice in China. An online survey was conducted on a purposive sample of 1,247 female Chinese college students. The study lent partial support to the Information-Motivation-Behavioral Skills Model of AIDS-Preventive Behavior model in a non-U.S. context and revealed that among sexually active women, close adherence to a female gender role was associated with lower condom use in the current sexual culture in China. The findings could help public health practitioners tailor safe sex messages targeting young females.
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