Abstract

Online piracy causes significant monetary losses to many industries. Perceptions of victimization (who is hurt) and physicality (is the product physical or digital) drive attitudes regarding the moral superiority of online versus offline piracy. We investigate whether personality predicts the adoption of those perceptions. Participants completed two personality scales, disclosed whether they believed offline and online piracy were morally different, and justified their belief. Reduced empathy, perspective-taking, and preference for order predicted viewing online piracy as morally superior. Moreover, high empathy participants who perceived online piracy as morally superior to offline piracy made justifications denying victimization. Results suggest increasing empathy and clarifying victimization may reduce online piracy.

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