Abstract
This chapter uses an experiment to analyze how mainstream journalists' use of sensationalized or tabloid-style writing techniques affect the credibility of online news. Participants read four news stories and rated their credibility using McCroskey's Source Credibility Scale. Participants found stories written with a tabloid style less credible than more traditional stories. Soft news stories written with a tabloidized style were rated more credible than hard news stories that also had a tabloidized style. Results suggest that online news media may damage their credibility by using tabloidized writing techniques to increase readership. Furthermore, participants were less likely to enjoy stories written in a tabloidized style. The authors conclude by utilizing act utilitarianism to argue that tabloidized writing is an unethical journalistic technique.
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