Abstract
The concept of ‘cultural practices’ makes it possible to explore the behavior of the individual in the different socio-cultural coordinates, to search a complex set of value-meaning installations, to study the sign-symbolic system, ways of communication, as well as artistic realities of everyday life. The article considers the content of such new cultural practices as culinary practices, night cultural and entertainment practices, participation in festive activities (Kyiv City Day, Independence Day, embroidery holiday, borsch, dumplings, Bouquet Kyiv Stage, etc.). These projects capture the transformation of the individuals’ value orientations in the styles of mass behavior, focusing on such important attributes as the sacralization of everyday life. In the article, the methodology for the study of cultural practices is systematized: cultural studies, cultural studies of everyday life, ‘meta-practice’ of everyday life of M. Epstein, outlined the strategy of sacralization in new cultural practices.
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