Abstract
In this paper, our goal is to examine the factors of service quality and user`s satisfaction in Software as a Service(SaaS). Based on the theoretical framework like service quality theory we develop and test a theoretical model, propose hypotheses and analyze the effects of SaaS` flexibility and customizability on the service quality and the satisfaction of SaaS` users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that SaaS` flexibility affects SaaS` service quality and the users` satisfaction and SaaS users` satisfaction is influenced by SaaS` service quality. Furthermore, SaaS` customizability affects SaaS` service quality, however, does not affect the users` satisfaction. Practical implications of these findings and future research implications are also discussed.
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