Abstract
The article is dedicated to topical questions of Russian education modernisation from the point of view of the conflict of scientific interests and educational staff of higher school, namely the analysis of adaptation strategies of lecturers in the conditions of modernisation of higher education. Main transformation trends of Russian higher school have been singled out and their influence on the position of lecturers has been revealed. Basing on the results of opinion poll, dynamics of conditions, content and character of teachers activity has been revealed. We have also identified important behaviour strategies of teachers on the professional labour market in the conditions of significant intensification of competition and real risk of losing their jobs. Significance of academic degrees in the system of strategic guidelines of the faculty community has been studied. Most high-demand technologies of self-marketing have been identified, and their use allows increasing competitive advantage of teachers and strengthens their positions in the professional field in the modern period.
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