Abstract
The paper presents the results of empirical research aimed at analyzing the effectiveness of the social media usage by administrations of Russian cities. We use both qualitative and quantitative methods to assess the content of municipalities’ SNS accounts, as well as ways of communication between public employees and citizens in the digital public policy sphere. It is argued that in the overwhelming majority of cases municipal authorities do not use the potential of SNS to contact with citizens, mainly because of lack of material adaptation, necessary recourses, as well as inability to adapt to the new information environment.
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