Abstract
The paper focuses on the moral portrait of modern Russian entrepreneurs which is currently subject to a drastic change. A historical overview of Russian entrepreneurial traditions is provided. Entrepreneur moral has always played a vital role in economy development and will always play. Moreover, business people values affect the institutional interaction at micro-, mezo- and macro-levels. To highlight the entrepreneurial culture principles of Russian entrepreneurs from historical point of view, and show illiteracy of modern students in economics in the issues of Russian entrepreneurship history. Methods and methodological units of research are content analysis, culture genesis, empirical study. The poll of the first and second-year students of two leading universities was conducted, and its results revealed ignorance of to-be economists on the issues of Russian entrepreneurship history. Hence, our students would not be able to follow the traditions of Russian entrepreneurship. The scientific novelty of the study lies in the theoretical and methodological justification of moral qualities of Russian entrepreneurs of the 19th-20thcenturies and their applicability/impossibility of use by modern entrepreneurs in conditions of informatization and digitalization. Research results can be used by Universities for tailoring their educational programmes for to-be economists and entrepreneurs.
Highlights
All the changes taking place in Russia, economic, social, and political, contribute to the creation of a new business environment
Entrepreneurs played an important role in the Russian economy development, new lands development, country’s economic and military power strengthening, and the growth of its authority in the world
The emergence, formation and development of Russian entrepreneurship in historical influenced the peculiarities of the economic activities of Russian entrepreneurs, their mentality, laid the ethical foundations of business relations, contributed to the emergence and development of social responsibility [14]
Summary
All the changes taking place in Russia, economic, social, and political, contribute to the creation of a new business environment. This new environment is driven by global geopolitical and technological risks, and by specific business conditions [12]. Entrepreneurs played an important role in the Russian economy development, new lands development, country’s economic and military power strengthening, and the growth of its authority in the world. The emergence, formation and development of Russian entrepreneurship in historical influenced the peculiarities of the economic activities of Russian entrepreneurs, their mentality, laid the ethical foundations of business relations, contributed to the emergence and development of social responsibility [14]
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