Abstract
This paper reassesses Russia’s policy vis-à-vis the Western Balkans in terms of its pursuit of status. The region has been historically significant to Russia. It saw centuries of interaction between rulers in Moscow (or St. Petersburg) with the local Orthodox Slavs and other great powers of the day. Following the end of the Cold War, the Russian state emerged as a very different entity from imperial Russia or the Soviet Union. In the Western Balkans, it found a stage for not just rekindling centuries-long ties but also rebuilding its image as a great power in cooperation and, as this paper shows, increasing competition with primarily the West. However, as this research attests by referring to the Larson–Shevchenko framework of the Social Identity Theory (SIT), status must be conferred through a voluntary recognition by other great powers, which recognize status-aspirant’s actions as non-threatening to their standing and as having a positive value. So far, Russia’s Balkan policies have primarily been seen negatively as either promoting retrograde ideology or outright spoiler behavior.
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