Abstract
The article analyzes several components of the image of Russia in borderlands: the Altai krai, the Amur oblast, the Jewish Autonomous oblast, the Transbaikal krai, the Kemerovo oblast, the Omsk oblast, the Orenburg oblast, and the Republic of Altai. Noting, the positive features of the image correlate with international prestige of Russia, historical achievements and cultural heritage, and the negative ones are determined by low standards of living, social inequality and decline of the economy. We found that the parameters of one of the components of Russia’s image (identification with a community of citizens) vary considerably depending on the social demographic characteristics: age, sex, and level of material wellbeing, as well as the region of residence.
Highlights
The image of the state is a significant resource of as external as internal policy, important mean of protection of its national interests [1]
The positive features of the image correlate with international prestige of Russia, historical achievements and cultural heritage, and the negative ones are determined by low standards of living, social inequality and decline of the economy
The evaluation of civic identity realized by three parameters: identification with the community of Russians; identification with Russian culture; and emotional perception of the two given factors
Summary
The image of the state is a significant resource of as external as internal policy, important mean of protection of its national interests [1]. Formation of favorable image of the country serves political but economical goals too, promoting to the attraction of tourists, development of investments and growth of the export [2]. The image of the country may influence on the willingness of citizens to the emigration that may be a serious demographic problem [3]. Existing literature on problems of civic nations describes five general components of civic identity; national unity and membership origin from common territory, citizenship, believe in the same political principles or ideology, respect to political institutions, satisfaction by the quality in political rights and commitment to be a part of a nation. Cultural identity bases on non-political cultural characteristics: language, religion, and traditions. The ethnic identity – bases on common origin and race, acting as the dominant criteria of national identification [4]
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