Abstract

Russia and the post-Soviet countries of Central Asia are close partners, having ties not only in the economy, politics and culture, but also in the field of security. The linguistic aspect of interaction is also of great importance. This article analyzes the presence of the Russian language in the curricula of Central Asian universities, the presence of Central Asian languages in the curricula of Russian universities, and the level of bilateral cooperation in this area. The study is conducted within the framework of the methodological structure of the theory of “soft power” by J. Nye and the concept of “competitive identity of the state” by S. Anholt. The findings of our study present arguments in support of, firstly, the development of an effective strategy to preserve the role of the Russian language as a unifying cultural factor and an instrument of international communication and cooperation, and, secondly, the possibility of preparation specialists in Central Asia in Russia with a good knowledge of regional languages in order to ensure strategic planning, evaluation of joint projects and the study of modern literature.
 Keywords: Russia, Central Asia, cultural cooperation

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