Abstract
The study aims to analyze the decision-making of the agents through the theoretical assumptions of the New Institutional Economics (NIE), and the results in transaction costs of rural property activity added tourism to its agricultural business. The methodology adopted was the exploratory and explanatory study. Data were collected using semi-structured interviews and the analysis was qualitative. Finally, we know that we still need to find appropriate tools to reduce the asymmetry of information and allow a wider field of view to making agents' decisions.
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