Abstract
A literature review reveals a multitude of different ideas as to what constitutes rural tourism. A model is suggested that places farm, rural, and non-urban tourism into context. Based on a survey of rural operators and tourists in Southern Germany, several aspects of rural tourism are discussed. The main market segments are families with children and older couples, and their main activities are excursions to attractions outside the region. Inexpensive accommodation appears to be a major incentive to choose the region as an excursion base. Although tourism is frequently suggested to farmers as a panacea, this study indicates that farm tourism provides only a small side-income, partly because of legal limitations.
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