Abstract
Our aim is to define the importance of rural tourism in Serbia for the development of Serbian rural areas. This paper presents Serbia as a country of varied, well-preserved nature, with many attractive and representative elements, and a developmental priority oriented towards ecological and village tourism, which has strong chances on the picky international tourist market. As Serbian rural tourism is only beginning to develop, we identified its potentials for further development, but also pointed out the weaknesses which are now obstructing the growth of this, in many ways the most perspective form of tourism in Serbia
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