Rural Tourism and Sustainable Business

Abstract

1. Rural Tourism and Sustainable Business: Key themes and issues, Morag Mitchell and Derek Hall. Strategic Considerations 2 Rural tourism policy: European perspectives, M. Nylander and D. Hall 3 Rural tourism business: a North American overview D. Timothy 4 Legislative frameworks for rural tourism G.K. Priestley, G. Canoves, M. Segum and M. Villarino 5 Effective marketing for rural tourism, J. Clarke 6 Exploitation of ICT for rural tourism enterprises: the case of Aragon, Spain G. Evans and P. Parravicini Networks, Partnerships And Community Support 7 Co-operative marketing structures in rural tourism: the Irish case, C. Gorman 8 Regional co-operation in rural theme trails, K. Meyer-Cech 9 Rural wine and food tourism cluster and network development, C M. Hall 10 Globalisation, rural tourism and community power, H. Mair, D. G. Reid and W. George 11 The development of tourism businesses in rural communities: the case of the Maroons of Jamaica D. Chambers 12 Farm tourism co-operation in Taiwan, Ming-Huang Lee Quality Sustainable Business 13 Quality as a key driver in sustainable rural tourism businesses, R. Youell and R. Wornell 14 Rural tourism businesses and environmental management systems, D. Leslie 15 Researching the links between environmental quality kite marks and local tourism business performance: a discourse analysis of the Welsh rural beach quality 'Green Coast Award', D. Botterill and C. Nelson 16 Entrepreneurial personality traits in managing rural tourism and sustainable business, W. Schiebel 17 Business development, rural tourism and the implications of milieu, F. Williams and A. Copus 18 Sustainable rural tourism business practice, J. Vernon, S. Essex and K. Curry Conclusion 19 Rural tourism business as sustained and sustainable development? Derek Hall and Morag Mitchell