Abstract
In light of the public’s increasing awareness of and desire to create healthy and friendly environments, developments in organic agriculture and organic agricultural products have gradually yielded optimum choices in terms of healthy diets, travel options, and lifestyles, in addition to winning considerable attention and popularity from the public. This study was centered on a model for assessing the developmental potential of organic agritourism, with empirical analyses being conducted regarding visitors to Yuli Township in Hualien County, Taiwan. The results were as follows. By means of on-site interviews and surveys, as well as a review of relevant literature, this study constructed several assessment indicators of the developmental potential of organic agritourism. The constructed model consisted of four criteria, namely, the attractiveness of resources, market development potential, community development capabilities, and the creation of diverse values, as well as 23 sub-criteria. The analytic hierarchy process (AHP) approach was employed, and a questionnaire with expert validity was used to deduce the weights of each criterion and sub-criterion. The highest-weighted criterion was the attractiveness of resources, followed by, in order, the creation of diverse values, market development potential, and community development capabilities. The results of this study can serve as a reference for Yuli Township in developing strategies to promote organic agritourism in the area.
Highlights
Environmental damage caused by industrial developments has driven city dwellers to seek out clean, comfortable, and unconfined environments for the purposes of relieving job stress, as well as pursuing nourishing and healthy lifestyles
Following an expert validation of the questionnaire, weights were assigned to the criteria in the framework for assessing the developmental potential of organic agritourism developed in this study
Developments in organic agriculture and leisure agriculture are rooted in organic agriculture and environmental sustainability, and such developments form a unique and healthy form of travel
Summary
Environmental damage caused by industrial developments has driven city dwellers to seek out clean, comfortable, and unconfined environments for the purposes of relieving job stress, as well as pursuing nourishing and healthy lifestyles. Choo and Jamal [7] proposed the notion of eco-organic farm tourism, which is a new form of tourism that promotes sustainable agriculture, local development, sociocultural and environmental protection, health and well-being, and learning opportunities [8]. Health-oriented tourism is one of the fastest-growing forms of tourism at home and abroad, and it is estimated that this sector will continue to grow [10]. In this regard, under the influences of health and wellness objectives, environmental sustainability, and the slow-living concept, the concomitantly booming development of organic agritourism is an issue worth studying
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