Abstract
The purpose of this research is to examine the influence of participation in outdoor recreation on the tourism perceptions and attitudes of rural residents. Data from five Colorado communities which depend on tourism for at least 25 percent of their retail sales are analyzed. Following a topic of social exchange theory, it is hypothesized that outdoor recreation participants, compared to nonparticipants, have negative perceptions of tourism. The results, however, do not support the hypothesis: there are no differences in the tourism perceptions and attitudes of participants and nonparticipants. However, as the perceived impact of tourism on outdoor recreation opportunities increases, the desirability of additional tourism development decreases significantly and the favorability of special tourism taxes increases.
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