Rural Marketing in India: Issues, Challenges, and Opportunities

Abstract

Rural marketing is expanding quickly, and businesses that operate in villages must put a lot of effort into this area. All of these people are benefited by rural marketing thanks to the numerous marketing alternatives available in India. It appears claimed there is a large global market opportunity in the rural Indian market. Rural market conditions are currently undergoing a very rapid change. Due to rising disposable income and literacy rates, rural consumers are increasingly demanding branded goods. Consumers in rural areas tend to be more determined and use a wider range of items, both durable and non-durable, and are willing to pay a fair price for the correct goods. The Indian market, as well as the international market, now includes rural markets. More than twice as quickly as urban markets, rural markets are expanding. Given the vastness of the Indian rural market and its large consumer base, it offers marketers limitless options as well as several difficulties. Marketers have realised that rural India has a lot of potential, and with politicians focusing more on infusing funds to boost the rural economy, corporations are becoming more interested in rural India. One cannot afford to overlook the immense potential for rural markets presented by the growth in rural income, population, infrastructure, and supportive government policies.