Abstract
Rural living has great appeal among urban residents in the Netherlands. It echoes the rural idyll. Furthermore, there is a demand for rural living in or near urban areas, in the so-called pseudo-countryside. This paper investigates the demand for rural living. In addition, this paper seeks to find out how and to what extent suppliers in the housing market accommodate that demand. Besides building rural residential environments, suppliers try to influence preferences for rural housing through marketing techniques. Where possible, developers build certain types of houses for which they know there is a demand, as that yields the highest profits. Yet the supply of rural residential environments does not meet the demand. The tension between the two components can partly be explained by restrictive government policies. The creation of a pseudo-countryside, a residential environment with the characteristics of the countryside but not located there, might be a compromise.
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