Abstract

This study applies a housing market perspective to hot spots in rural Northern Sweden. Here, the concept of a “hot spot” is defined as a place with rising house prices and in-migration of households with higher than average education and income. Perceptions and performances in these particular housing markets are studied using interviews. Three locations are explored through interviews with “footloose” households. The aim is to explore factors that shape rural housing market hot spots, using narratives from footloose in-migrants. There is a need for greater understanding of the spread and maintenance of hot spots and rural housing markets in regional planning. Also, housing markets in the countryside are more scantily investigated than in urban areas. In an unbalanced housing market, with higher prices and limited supply in the urban areas, hot spots in rural areas are anomalies that do not follow traditional housing market theories. Results show that hot spots are locations with natural beauty to which households moved upon finding employment. Footloose in-migrants are thus discovered to indicate a hot spot development. The hot spot areas have the “extra” natural beauty, cheap housing in combination with a high status, as well as it is a location suitable for commuting. Hot spots have a rare combination of factors sought after by footloose in-migrants.

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