Abstract

Earthquake disaster insurance can effectively reduce the impact of earthquake disasters on rural households. Exploring rural households’ willingness to purchase earthquake disaster insurance in earthquake disaster areas provides an understanding of the motivations underlying the implementation of an insurance policy. However, few studies have examined the perspectives of rural households, in order to explore the correlations between the rural households’ livelihood capital, their disaster risk perception, and their willingness to purchase earthquake disaster insurance. A cross-sectional survey data including 241 rural households from the most severe disaster counties (cities) during the 5 • 12 Wenchuan earthquake was examined with regard to rural households’ livelihood and disaster risk perception, and ordinal logistic regression models were constructed to explore rural households’ willingness to purchase earthquake disaster insurance, as well as the driving mechanism behind this willingness. The results showed that 34.44% of rural households were very willing to purchase earthquake disaster insurance, and 7.05% of rural households were very reluctant to purchase earthquake insurance. Rural households’ livelihood capital and risk perceptions were the most important factors affecting their willingness to purchase earthquake disaster insurance. Rural households with higher scores on natural capital, physical capital, possibility, and worry were more likely to purchase earthquake disaster insurance. Specifically, keeping all other variables constant, every one unit increase in nature capital and physical capital corresponded to an increase in the odds of willingness to purchase earthquake disaster insurance by a factor of 0.14 and 0.06, respectively; every one unit increase in possibility and worry corresponded to an increase in the odds of willingness to purchase earthquake disaster insurance by a factor of 0.03 and 0.04, respectively. This study contributes to the current literature by increasing the understanding of the relationships between Chinese rural households’ livelihood capital and risk perceptions, and their willingness to purchase earthquake disaster insurance.

Highlights

  • China is a mountainous country; mountains cover 73.4% of the land area and are home to 45% of the population [1,2]

  • Keeping all of the other variables constant, every one unit increase in nature capital and physical capital corresponded to an increase in the odds of willingness to purchase earthquake disaster insurance by a factor of 0.14 and 0.06, respectively

  • This study found that livelihood capital is an important factor that influences the willingness to purchase earthquake disaster insurance, and that the amount of livelihood capital is directly related to the strength of the rural households’ response to the earthquake shocks; rural households’ with a strong resilience can recover quickly from the earthquake disaster, physiologically and psychologically, and all get more relief

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Summary

Introduction

China is a mountainous country; mountains cover 73.4% of the land area and are home to 45% of the population [1,2]. Mountainous areas are indispensable land space for China and can contribute to rural revitalization and economic prosperity [3,4]. Because of the topography and geological background, China experiences one of the highest numbers of natural disasters in the world [5,6]. Among the 54 worst natural disasters in the world in the 20th century, eight of them have occurred in China, among which, earthquakes, floods, and typhoons have caused the greatest losses [9]. Natural disasters, led by earthquakes, have become an important factor leading rural households into poverty [2,10].

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