Rural Economic Empowerment Based on One Village One Product (OVOP)

Abstract

The people's economic development has a very important role in supporting the national economy, because people's economy has a strong resilience in facing the global economic crisis. Meanwhile, the people's economic sector is mostly carried out by village communities who have the uniqueness and uniqueness of the products produced by each village, so it is very possible to develop into superior village products. Only the problem of the people's economic sector is that there is still relatively limited access to capital and technology used, resulting in low competitiveness in facing the current era of globalization. The "One village on product" approach can be developed as an alternative economic development strategy for the people, although it is necessary to revitalize the concept in accordance with the characteristics of each sector of the people's economy. One of the main elements in one village one product is the development of superior village products, which have a basis for local values ​​and local culture. These characteristics are advantages that can be developed extensively through a touch of modernization, in order to have the competitiveness to enter modern markets. For this reason, a commitment from the central and regional governments is needed in order to facilitate development. With the development of the people's economic sector will encourage equitable distribution of people's income and at the same time can improve people's welfare. Keywords: People's economy, local government, coaching, ovop, welfare. DOI : 10.7176/RHSS/9-12-17 Publication date :June 30 th 2019