Abstract
The people's economic development has a very important role in supporting the national economy, because people's economy has a strong resilience in facing the global economic crisis. Meanwhile, the people's economic sector is mostly carried out by village communities who have the uniqueness and uniqueness of the products produced by each village, so it is very possible to develop into superior village products. Only the problem of the people's economic sector is that there is still relatively limited access to capital and technology used, resulting in low competitiveness in facing the current era of globalization. The "One village on product" approach can be developed as an alternative economic development strategy for the people, although it is necessary to revitalize the concept in accordance with the characteristics of each sector of the people's economy. One of the main elements in one village one product is the development of superior village products, which have a basis for local values and local culture. These characteristics are advantages that can be developed extensively through a touch of modernization, in order to have the competitiveness to enter modern markets. For this reason, a commitment from the central and regional governments is needed in order to facilitate development. With the development of the people's economic sector will encourage equitable distribution of people's income and at the same time can improve people's welfare. Keywords: People's economy, local government, coaching, ovop, welfare. DOI : 10.7176/RHSS/9-12-17 Publication date :June 30 th 2019
Highlights
One Village One Product (OVOP) is intended as an approach in moving the economy of a region through the development of superior products based on local potential
If the superior products of each village can be facilitated by the local government, it can become a promising potential to improve the welfare of the village community
The people's economic sector can be a potential in driving people's economic growth, and at the same time supporting the national economy
Summary
The characteristics of the people's economic structure are usually home-based businesses that are nuanced with local www.iiste.org superior products, with small-scale production, relatively limited marketing range, and technology used is still traditional technology, and does not require high skills and education For this reason, in developing the economic sector the people need to adjust to the character of the people's economic structure, based on the potential of local resources, local values, and local culture. With the development of superior products each village can become a global competition bumper which is currently very heavy in the national economic sector, and at the same time can be a solution to overcome the problem of poverty, unemployment, by increasing the mobility of rural economic enterprises, so as to increase people's income and welfare village in general
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