Abstract
The different studies on behavior and decision-making in rural, agro-industrial, territorial, and development projects have gained importance in recent years, mainly due to the need to understand and comprehend those factors of human behavior that affect productive rural development. A systematic review of the literature on planned behavior in rural and agricultural project development between 2008 and 2022 was carried out. The work was carried out by consulting scientific and academic databases such as ScienceDirect, ISI - Web of Science, Springer, Scielo, Emerald, and Scopus, completing the process with content analysis and systematization of articles in NVivo software. Three significant clusters of studies focused on development behavior, rural behavior, and productive development were identified. It was concluded that behavioral studies and their different analysis methods in the rural and agricultural fields aim to improve standard practices through participatory methodological proposals, which reflect on social behavior and the adoption and implementation of practical agricultural development models.
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