Rum Histories: Drinking in Atlantic Literature and Culture

Abstract

The book examines rum in anglophone Atlantic literature between 1945 and 1973, the period of decolonization, and explains the adaptation of these images for the era of globalization. Rum’s alcoholic nature links it to stereotypes (e.g., piracy, demon rum, Caribbean tourism) that have constrained serious analysis in the field of colonial commodities. Insights from anthropology, history, and commodity theory yield new understandings of rum’s role in containing the paradox of a postcolonial world still riddled with the legacies of colonialism. The association of rum with slavery causes slippage between its specific role in economic exploitation and moral attitudes about the consequences of drinking. These attitudes mask history that enables continued sexual, environmental, and political exploitation of Caribbean people and spaces. Gendered and racialized drinking taboos transfer blame to individuals and cultures rather than international structures, as seen in examinations of works by V. S. Naipaul, Hunter S. Thompson, Jean Rhys, and Sylvia Townsend Warner. More broadly, these stereotypes and taboos threaten understanding West Indian nationalism in works by Earl Lovelace, George Lamming, and Sylvia Wynter. The conclusion articulates the popular force of rum’s image by addressing the relationship between a meme from the "Pirates of the Caribbean" films and rhetoric during the 2016 election year.