Abstract
Abstract The worship of mortals goes back to the hero worship that had been widespread in Greece. During the fourth century bce we have the first cases of mortals who were holders of political power and received cultic honors. The phenomenon spread especially after Alexander, whose cult engendered several reactions, both in Macedonian circles and in Greek cities. The Hellenistic kings, who were supposed to have qualities that brought them close to the gods, systematically received cultic honors within and outside their kingdom. Their cult became a useful instrument for the cohesion of the kingdom and for communication with subjects and cities.
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