Rugby union, class and ‘Middle Ireland’ in Irish media

Abstract

Although graduates of elite Irish fee-paying schools are disproportionately represented in the Irish men’s national rugby union team, Irish international games are among the most popular on Irish terrestrial television, signifying rugby’s growth as a spectator sport in Ireland. This article examines the role of Irish print, broadcast media and related publications in popularising elite-level Irish rugby. Employing a principally Bourdieusian theoretical perspective it analyses how media representation obscures the significance of class background and elite schooling in facilitating players’ individual and collective social advancement and material gain prior to, in and beyond rugby careers. One is by highlighting players’ relatability and transcendence of class privilege as the antithesis of the popular Irish caricature of an arrogant, privately educated former schools rugby player, Ross O’Carroll Kelly. The second is the displacement of class, in media representations, onto narratives, and performances, of regional and stylistic variety that are contained within an all-encompassing, inclusive conceptualization of ‘middle Ireland’.