Abstract
Developments in financial technology continue to produce various new products, especially those related to investment in digital assets, or crypto assets. This study investigates the issue of consumer protection under Law No.8/1999 in crypto asset investment. This research uses normative juridical research methods. Juridical aspects such as theories, norms and regulations relating to investment in crypto assets are obtained from literature, books, online media and other sources related to the research subject, namely consumer protection against investment activities in crypto assets. This study tries to explain what reasons are driving the change and urges the government to create new, stricter regulations to protect crypto asset investors.
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