Abstract

Scholars and practitioners have debated and analyzed the effect of President Obama's election and presidency on the society. This article looks at the impact of the presidency of Barack Obama had on people's perceptions of the economy. We examined this phenomenon using three survey questions about the economy and respondents’ own financial situation. These questions, within 53 separate surveys, were asked before the start of the Great Recession in 2008 and through the end of President Obama's first term in 2012. We compare Whites and Blacks, while examining within each race the effects of party identification, income, and whether the respondent came from a high unemployment state. During the last term of President George W. Bush, Whites were more likely than Blacks to have a positive assessment of the economy and their own economic condition compared to the previous year. Our results reveal that, while a reversal took place in the 2008 election with Blacks having a more favorable assessment of the economy than Whites, a stronger difference occurred between White Republicans and White Democrats. First, our analysis demonstrates that partisanship is the most salient variable impacting the economic assessments of persons across the political, social, and economic spectrums despite the actual fiscal environment within the country. Second, our research confirms an Obama effect further validating Michael Dawson's utility heuristic that Blacks prioritize perceived group interest over individual interest. Lastly, we found that this Obama effect extends to low-income Whites, suggesting that class is also an important determinant of citizen perceptions of the economy.

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