Row! Row! Row Your Boat! Transformative Value Cocreation and Codestruction in Elite and Olympic Rowers

Abstract

This article explores in-depth interviews with elite and Olympic rowers to examine transformative value, dimensions of value creation that generate uplifting change and greater well-being, and the resources integrated to cocreate or destroy these benefits. This study is the first to demonstrate transformative value in a sport setting, extending theorizing on value in sport studies and demonstrating the utility of the multidimensional frameworks with five dimensions: emotional, social, functional, epistemic, and community value. The authors also uncover the cocreative “social support” and “restorative” resources, the cocreative and codestructive resource of “coperformance,” and the codestructive resources of “interpersonal misbehavior” and “sport misbehavior.” This study provides greater understanding of transformative value by concurrently examining resource integration from both a cocreation and codestruction perspective.