Abstract
Bowdle and Gentner (2005) proposed a reconciliation of the comparison and categorization models of metaphor comprehension. Their career of metaphor model posits that, as a metaphorical term becomes more conventional, its mode of processing shifts from comparison to categorization. However, other recent studies (Chiappe, Kennedy, & Chiappe, 2003; Jones & Estes, 2005) suggest instead that aptness may mediate metaphorical processing. We empirically contrasted conventionality and aptness to examine their roles in metaphor comprehension. Aptness predicted the preference for metaphors over similes (Experiment 1), the speed and ease of metaphor comprehension (Experiment 2), and the category membership of metaphorical terms (Experiment 3). Conventionality did not reliably predict any of these aspects of metaphorical processing. Thus, results supported the categorization model, and failed to support the career of metaphor.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
