Abstract
The surge in romance publishing that is taking place in the United States during the first half of the 1980s is the result of changes that have occured in the structure of the romance publishing industry over the past two decades. This paper argues that these structural changes first inhibited and then promoted change in the content of romantic fiction. The study applies the production- of-culture perspective described by Peterson in this issue. It will be argued that the six contingencies outlined by Peterson have, to varying degrees, influenced the content of romantic fiction. In addition to the endogenous variables identified by Peterson, an exogenous variable, the social world, is invoked to explain the popularity of content forms.
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