ROLUL MEDIULUI CIBERNETIC ÎN APLICAREA CONCEPTULUI DE SMART POWER

Abstract

"The retrograde, puritanical and belligerent ideologies may seem anachronistic, related to the specificity of the 21st century. The need for understanding the reality augmented by the emergence of new forms of manifestation in international relations is materialised by transposing novelty elements into strategic models specific to the current century. A concrete example is the use, within specialised circles, of the concept of “smart power”, an intelligent combination of punitive actions with the ability of persuasion. This concept incorporates, in a unitary conception, aimed at identifying the optimal solution to ensure strategic success, the specific elements of soft and hard power. Another aspect of everyday reality is the significant use of cyberspace as a means of facilitating the process of fulfilling the goals in different areas of activity, respectively at different levels of society. In this regard, in this paper, the role of the cyber environment in achieving the specific objectives of implementing the strategic concept of “smart power” will be addressed."