Abstract

Autonomous driving will provide higher traffic safety, meet climate-related issues due to energy-saving mobility, and offer more comfort for drivers. To ensure reliable and safe autonomous traffic, and to provide efficient and time-critical mobility services, data exchange between road users and systems is essential. In public perception, however, sharing data and information may pose a challenge due to perceived privacy restrictions. In this paper, we address user perceptions and their acceptance towards data and information distribution in autonomous driving. In a multi-step empirical procedure, qualitative (focus groups, guided interviews) and quantitative approaches (questionnaire-study) were combined. The findings reveal that autonomous driving is commonly seen as a highly useful and appreciated technology. Though individual risk perceptions and potential drawbacks are manifold, mainly described in terms of data security and privacy-related issues. The findings contribute to research in human-automation interaction, technical development, and public communication strategies.

Highlights

  • Autonomous driving has already been technologically implemented in parts in many countries and will enhance daily mobility in cities in the near future (Grush and Niles 2018)

  • Integr. (2019) 1:53–70 might depend on various conditions: such might be the prevailing knowledge about autonomous driving, the utility of autonomous driving in different usage contexts, the alternatives to using autonomous vehicles, the availability of autonomous vehicles, and the public understanding of personal, technical, and data-law aspects associated with the novel mobility

  • User expectations and risk perceptions are described with special regard to data privacy

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Summary

Introduction

Autonomous driving has already been technologically implemented in parts in many countries and will enhance daily mobility in cities in the near future (Grush and Niles 2018). Applications range from commonly used advanced driver assistance systems, such as adaptive cruise control, over prototypes of autonomous buses in public transport, up. The real benefit autonomous vehicle technology can bring against potential negative consequences is difficult to assess for the public. The evaluation of the positive and negative consequences of autonomous mobility for people. For the overall success of autonomous driving and its seamless implementation in societies, public perceptions are a major cornerstone that should be incorporated quite early in the implementation process to foster a participatory procedure in line with public opinions (Hess 2018; Biegelbauer and Hansen 2011)

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