Abstract
One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after Carrie, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.
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