Roles, decision-making, and access to the dominant coalition

Abstract

This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.