Abstract
Television performs a great role in switching the consumer behavior. It provides new patterns for purchasing and consuming any sort of goods and services. It is an effective way to attract consumers through the advertisement that a certain product will be a little more satisfactory for them. The objective of this study is to find out the role of Cooking Programs in highlighting advertisements. This study examines which TV cooking show does more advertising during the cooking show? The study contains a content analysis of two famous TV cooking programs, one of them is Chef Zakir’s “Zakir’s Kitchen”, and the other is Chef Zarnak Sidhwa’s “Food Diaries”. In content analysis method researcher selected 20 shows, by selecting 10, 10 episodes of each program. According to collected data, it was found that during the cooking show Chef Zarnak Sidhwa presented more advertisements as compare Chef Zakir.
Highlights
The advent of recent private news, sports, entertainment, and food channels are growing in Pakistan
Advertisement performs a great role to inform about the products and its services to the target consumers
TV advertisement performs a key role in the branding process such as creating awareness to purchase decision regarding a specific brand and even shifting to a new brand. (Zakaria, et al 2017)
Summary
The advent of recent private news, sports, entertainment, and food channels are growing in Pakistan. Advertisement performs a great role to inform about the products and its services to the target consumers. Cooking shows are an important part of a growing numbers of television programs. To be geared or produced these shows toward housewives were easy and inexpensive for television stations. They furnished convenient sponsorship by a range of kitchen appliances, food products, and utility companies. Consumers purchasing behavior is very much important, it is associated mostly by liking and disliking of the advertisement of the product. The purpose of this study is to find out the role of TV cooking shows that highlights Kitchen Items through programs
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
