Role of The Grand Egyptian Museum in Promoting International Tourism to Egypt

Abstract

The Grand Egyptian Museum is considered one of the most important civilizational projects in the current century, as for its unique location, features, and cultural importance. The research was focusing on: Definition of Museums, Importance of Museums in Tourism Destinations, the GEM Importance, its role in promoting the International Tourism to Egypt. The study aims to identify the unique features of the GEM, illustrate its economic and tourism benefits, and mention the importance of opening the GEM in increasing and promoting the international tourism to Egypt. The study examines three research questions:(1)What are the most important features of the GEM that distinguished it from other museums worldwide?, (2)What is the role of the GEM in promoting the international tourism to Egypt?, (3) How can tourism organizations in Egypt benefit from the opening of the GEM in marketing Egyptian Tourism effectively?. Descriptive research with quantitative and qualitative methods were used, surveys was done to collect the data. The results revealed that the GEM will have a great role in revitalizing international tourism, especially cultural tourism in addition to conference and educational tourism and accessible tourism, furthermore providing suggestions to the tourism organizations in Egypt to benefit from the opening of the GEM in marketing Egyptian Tourism in a professional manner, the study provides valuable recommendations to the Ministry of Tourism and Antiquities, Egyptian General Authority for Tourist Promotion, Ministry of Civil Aviation, for promoting the Gem in effective way beside important recommendations for the GEM authority.