Abstract
The article shows the role of environmental factor in the competitiveness of the region. The issue of the country's image and the region is considered according to ecology and touristic appeal. We consider the modern role of botanical gardens and their transformation from scientific horticultural organizations to the objects of multi-use facilities type, for a regional multi-utility. The experience of an innovative project of creation of Russia's first environmental technological park and tourist-recreational zone on the basis of the university botanical garden in Irkutsk using the public-private partnership is stated.
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