Role of technological innovation for sustainable management of tourism organizations

Abstract

The principles of sustainable management are applicable to all sectors, and especially to tourism, as they relate to the environmental, economic and socio-cultural aspects of the development of the activity. Tourism and sustainable development are inextricably linked given that the tourism product is based on the natural resources and the preserved cultural identity of peoples. Tourism organizations shape their offering by establishing an appropriate balance between these three dimensions in order to offer an attractive tourism product. This is possible only by building a system for sustainable development of the tourist organization. In the present study, the relationship between innovation and sustainable management of tourism organizations is sought. For this purpose, the possibilities for innovation in the activity of the tourist organization are presented, the principles of sustainable management of the organization are clarified and the role of the system for sustainable management is outlined. As a result of the conducted research, technological innovations are presented that allow organizations to use resources more rationally and achieve sustainable development.