Abstract
In this paper, an attempt has been made to unveil how strategic thinking contributes to corporate identity and survival. The instrument used to collect the data was a questionnaire which included a scale on creativity, pragmatic opportunism and intellectual informatism. The sample included the middle and top management of the telecom organizations in Pakistan. The questionnaires were distributed to 125 respondents and an 80% response was received. Results showed that strategic thinking has a fairly positive effect on corporate identity (CI). Among the creativity, intellectual informatism and pragmatic opportunism and when regressed with CI, pragmatic opportunism has the strongest effect on CI; creativity has a fairly positive impact on CI, whereas, intellectual informatism does not show significant impact on CI. Hopefully, this study will be informative for management about learning how they can use the available yet unfound opportunities and information within their creativity to build and maintain a good corporate identity.
Highlights
Strategic thinking has become an inevitable aura in the realm of successful business management
The items on pragmatic opportunism and the intellectual informatism were picked up from the predetermined questionnaire used by Skarzauskiene, [3] while that of creativity and corporate identity were developed with Cronbach Alpha of 0.84
This article evaluated the importance of strategic thinking along with pragmatic opportunism, creativity and intellectual informatism with reference to corporate identity
Summary
Strategic thinking has become an inevitable aura in the realm of successful business management. It is mainly due to the rapidly increasing complexity and competition in the environments in which the organizations are operating. These fast-paced alterations in the external environment have affected the pattern of thinking and the way in which organizations react and maintain their identities. Strategic thinking involves the capability to think beyond the obvious scenes so as to grasp the vibrant corporate opportunities in the environment, to fit the role to be played, to move ahead. It is about conceptualizing, visioning and understanding the future forces on which the organization is dependent
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