ROLE OF SOCIAL NETWORKING AND ITS IMPACT ON INDIAN YOUTH

Abstract

Social networking has grown quickly in popularity in recent years, indicating that many individuals use it regularly and find it to be widely acceptable. The world has essentially been brought to its knees by the Internet. By just clicking a button on a computer screen, we may communicate with others and express ourselves in the modern world. By the usage of social networking websites, people can now meet their immediate social needs. Facebook, Instagram, LinkedIn, and other social networking websites have made it much simpler to interact with people around the world and share photos and videos. An account on a website like Facebook.com, Twitter.com, Gmail, Instagram, or LinkedIn is almost universal among teenagers. People communicate with one another through these accounts, express themselves, and even use them for academic purposes. Although it is clear that today's youngsters benefit from using social networking sites, how they are used could have unfavourable effects. New dimensions are developing daily in the social media era. The extent of the Internet's use is expanding every day as a result of its widespread adoption. There are millions of Internet users in India nowadays. There are roughly 15 million people that use the social networking site Facebook. There are also millions of Twitter users. Facebook is used by 57 percent of people in Hyderabad, 93 percent of people in Delhi-NCR, and 17.8 percent of people in Bihar. The realm of social media has evolved over time to include social issues in addition to friendship and entertainment "networking." In social media, a lot of campaigns are running continuously, and participants are just one example. Social media is a better platform for individuals to communicate in the modern era, forge new contacts, connect, discuss endlessly, and launch new campaigns. Additionally, its structure offers sociologists a new framework on which to build their knowledge of society and comprehend how it is changing. The aim of this study was to examine the role of social networking sites (SNSs) and its impact on Indian youth.