Abstract
The necessity of new product development (NPD) in the global competition is a well-established fact. Imperativeness of research and development (R&D) practices and product development process (PDP) in NPD are inevitable. In case of R&D practices, fuzzy-front-end (FFE) activities and improvisation are the two sub-factors which are not directly related to R&D but motivate it indirectly with their actions. For PDP, modular product development (MPD) and market analysis are recognized as the factors directly influencing the PDP of the firm for NPD success. This chapter considers product quality and technological developments as performance attributes for development of comprehensive framework by structural equation modeling (SEM) approach. Primary data from 263 experts of Indian manufacturing industries has been collected for analysis purpose. This empirical research portrays the role of R&D practices along with its indirectly related success factors for effectively controlling PDP along with its sub-factors for developing high quality products with technological developments.
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