Role of Perceived Usefulness, Organisational Readiness, Customer Pressure, Competitive Pressure in Adaption of E-Commerce in Indian SMEs

Abstract

Author Prof (Dr.) Indrajit Sinha Faculty of Bharatiya Vidya Bhavan Institute of Management Science Email: indrajitinha25@gmail.com ABSTRACT With advancement of hardware, software and internet/intranet and chunk of population adopting to technology based E-business and is rapidly growing in India particularly in service sector. It has become necessary for small and medium enterprises to adopt e-business to have competitive advantages. However it is observed that companies in the same industry implement e-business at different pace. This paper likely to focus on why some of the SME do and other group do not want adopt e-commerce. Depiction on several previous research (environmental & organisational factors, Porter’s strategies, technology acceptance) has led to determine the impact of different predictors namely Organizational Readiness, Competitive Pressure, Perceived Usefulness, Perceived Customer Acceptance on adaptation e-commerce by SMEs in Indian business environment. A model is designed using these predictors and was empirically tested using survey and interview data from SMEs in India. The study yield evidence that Organizational Readiness, Competitive Pressure, Perceived Usefulness,Perceived Customer Pressure were found to be affecting E-business adoption by Indian SMEs. Implication for SMEs and for further research are discussed.