Abstract
Background and Objectives:Technology today plays a major role in devising a creative business idea and implementing the same. The process of translating an idea into business depends on the individual who is able to harness his individual potential and self-motivation to bring about a business venture. This paper aims at devising a structural equation model on the individual factors and motivational factors which can bring about a technological business venture. Methods: A conceptual framework has been prepared and tested with a structural equation model. The study was conducted with primary data collected from 100 techno entrepreneurs in the city of Chennai and Bangalore using a structured questionnaire. Results: Exploratory Factor Analysis (EFA) confirmatory factor analysis (CFA) and structural equation modeling has been used to identify the various motivational and individual factors that facilitateindividuals becoming entrepreneurs taking up businesses which use technology for its growth. Structural equation modeling was used to test the hypothesis. Conclusions:The findings highlight the individual and motivational the factors create a spur that sets a tone to play a vital role in establishing a enterprise that is technology driven.
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