Abstract
Communication is very important in human life, especially in organizations. Certainly, organizationl behaviour involves communication. Without communication within the organization, organizing effort may not run smoothly. The researcher will raise how organizational communication occurs between the government and the people of Pabauran Village to improve its the tourism. In this research, a qualitative method which involved an interpretation process on the condition of the natural subject is used. The strategy of this case study leads to derivative social units with steps starting from collecting data with active participant observation and interviews, then analyzing the organizational communication relationship within the organization in its management with the Village Officials, data processing, and analysis that produces conclusions. The results obtained were Community -Based Tourism (CBT) which is a village that has a culture of harmony between religious communities is needed through implementation of downward communication within the managing officials.
Highlights
Indonesian tourism nowadays is growing in its various regions, including rural villages, where this sector helps the economic equality process and increases community welfare
The researcher succeeded in exploring deeper into Pabuaran Village, which is known as a religious village
Based on the information the researchers acquired, residents and the government in Pabuaran Village agreed that differences were a natural thing and should be accommodated properly
Summary
Indonesian tourism nowadays is growing in its various regions, including rural villages, where this sector helps the economic equality process and increases community welfare. A model of tourism development which The Ministry of Tourism has been promoting is called “Desa Wisata” or Tourism Village. This model prioritizes in increasing the villages’ potential resources to create positive impacts for the community. The concept application of Community Based Tourism (CBT) aims to help local communities including rural villages to develop without losing their authentic identity (Ahsani, Suyaningsih, Ma'rifah & Aerani, 2018). It is adjacent to the South Tangerang City, Banten Province. This village is the gate for visitors to enter West Java Province. Pabuaran Village is rich in harmony and diversity, where four
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