Abstract
The article is an attempt to reconsider the theoretical postulates related to multimedia in museum business through the prism of the exhibition experiences gained by the Ural Regional Institute of Museum Projects. The main issues raised in the article are the classification of digital technologies, their interaction with other elements of the exposition, the potential of using IT-technologies in museum space. The staff of the Institute review their mistakes made in project work, combining theory and practice. The most serious shortcomings in the creation of exhibitions with multimedia technologies are considered to be visual disharmony against the general design of the museum space, lack of multimedia technology unity and disengagement of digital technologies from the scientific concept. Consideration is also given to the current state of museum business in the current context of overall digitalization.
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